Croydon has not always been seen as
a destination in its own right, its close proximity to central London having
arguably hindered as much as helped it in this regard. Even today, when many
people think of this part of south London, they might merely imagine
industrious, utilitarian 1960s office blocks and (admittedly extensive)
transport links.
However, Croydon is not merely a
functional part of the capital. It is certainly not an area only to be seen
within the wider context of the sizzling and ever-active metropolis that is
London. Sure, it is certainly an advantageous place to live for those requiring
a convenient connection to the rest of the capital. That is thanks to the
presence of such well-entrenched transport infrastructure as the East Croydon
and West Croydon stations, the London Tramlink light rail system and various
well-serviced bus routes.
But Croydon has also long been one
of the capital's best-kept secrets - a place where art and culture, fine dining
and the very best in recreation and leisure sit side-by-side. This is the home,
after all, of arts venues like the Fairfield Halls, with its history of famous
faces like the Beatles, Bucks Fizz, Johnny Cash and Tom Jones. In much more
recent times has come the opening of the Spread Eagle Theatre, a 50-seat studio
theatre that supports emerging artists and theatre companies.
Indeed, Croydon can also boast
in-demand restaurants like Preto and Khyber Restaurant on the High Street,
fitness and leisure amenities such as LA Fitness and Virgin Active, and bars
and clubs like Tiger Tiger and Reflex. In short, Croydon is most definitely the
place to be, and the gradual realisation of this is also triggering the gradual
gentrification that has already made so many other, previously underappreciated
parts of the capital true go-to destinations.
More and more, people are coming to
live in Croydon with an expectation of living the high life, which is where the
one-time IYLO building, now ISLAND set of apartments, comes in. An elegant
structure with a protracted and sometimes troubled construction process thanks
to the economic slowdown of the late 2000s and the associated difficulties of
obtaining credit, ISLAND is now complete and ready to welcome ambitious
newcomers to the city.
ISLAND has come a long way since its
days as the IYLO building, and Croydon has come a similarly long way from its
sometimes unglamorous past. An ISLAND penthouse or apartment, conveniently
situated right in the centre of Croydon, presents the perfect opportunity to
appreciate both.
Editor’s
Note: ISLAND (http://www.islandcroydon.com/)
are represented by the search engine advertising and digital marketing
specialists Jumping Spider Media. Email: info@jumpingspidermedia.co.uk
or call: +44
(0)20 3070 1959 / +34 952 783 637.