The world's great cities are lands
of abundant opportunity, and nowhere is such opportunity more abundant than in
London, the hugely cosmopolitan and bustling metropolis that not only excels,
but more than excels in every field from the arts and commerce to tourism and
healthcare. Every year, thousands of people make the capital their home, and
with that influx, comes demand for only the highest quality - but also
affordable - living quarters.
One project that long promised to
provide such living accommodation, offering opulent and exciting London skyline
living for a price increasingly hard to come by in the sought-after capital,
was IYLO West Croydon. Central to its appeal would be the transport links of
Croydon, a formidable - if unsung - area of the city in its own right.
From the fast trains to central
London taking barely 13-15 minutes, to the London Tramlink light rail system
and the many buses serving West Croydon bus station, Croydon certainly offers
all of the connections that the time-pressed London commuter needs to get to
where they need to go. However, it wasn't always so sure that even such
urgently needed penthouse and apartment accommodation as that offered by IYLO
West Croydon would come to fruition.
The project once attracted headlines
for all of the wrong reasons. For all of the building's impressive
specification, encompassing a sleek glass frontage and an elliptical plan, with
two equal halves 'sliding' past each other, it all seemed that it would count
for nothing when it emerged in 2009 that the project's original funding source
had entered administration. While building work recommenced in late 2010, yet
more anguish was caused by the construction firm itself being placed into
administration the following summer.
Finally, in 2013, the project had
the new ownership and funding assurances necessary for construction to begin
once more. It is estimated that all parts of the building will be ready for
living in by 2015, and when that happens, discerning residents will delight in
the close vicinity of the one-time IYLO West Croydon - now renamed ISLAND - to
those all-important London transport links. Such connections are far from the
only reason to enquire about the 20-storey tower's elegant penthouses and
apartments, but nonetheless make all the difference to many of those wanting to
make the most of London life.
Editor’s
Note: ISLAND (http://www.islandcroydon.com/)
are represented by the search engine advertising and digital marketing
specialists Jumping Spider Media. Email: info@jumpingspidermedia.co.uk
or call: +44
(0)20 3070 1959 / +34 952 783 637.