5 things to consider when planning your video project

It's one thing to get in touch with video production companies like Captive8 Media, but do you really know why you're doing it, other than because video is apparently the latest 'big thing'?

Sure, you might have heard about how a video or two can boost your search engine rankings, get more people clicking on your site's pages and boost revenue. But there are so many other things to consider when planning a great video.

1. What do you want your video to do?

Your video might be informative, but it might not get the results you want. Do you want to just introduce potential customers to the basics of your company, to boost awareness? Or maybe you'd like to zoom in on a certain product or service to boost sales in that area? Do you want your video to boost your online authority in a certain subject area?

2. What type of video do you want to make?

Once you know the basic aim of your video, you can decide whether you'd like it to be a testimonial video, for example, featuring past customers waxing lyrical about your services, or maybe a trade show video showing your company imparting its expertise at an important industry event. We are also skilled at recording training videos and more straightforward corporate videos.

3. What is your budget?

Your video doesn't need to incorporate expensive special effects or other trickery to be effective with your target audience - indeed, that could have the opposite effect. Captive8 Media's team knows how to make a video that exudes professionalism and impact at a low price.

4. What tone or style will your video have?

The best video production companies will take the time to understand the essence of your brand and the tone or style that is needed to strike a chord with the right audience. Whether your desired tone is highly corporate or perhaps more off-beat or humorous, we'll help you to pitch it just right, so that your brand is enhanced - not damaged.

5. How will you use your video?

Do you intend to incorporate your video into your homepage, or perhaps a blog post to illustrate a specific story? Maybe it'll be on display at a trade show or on a TV in the lobby at your headquarters? Or perhaps it'll be shared through social media? How you intend to use your video can greatly influence its content.

Captive8 Media is one of the best video production companies for getting you the maximum bang for your buck in all things video. Contact us now about your video project.

Editor’s Note: Captive8 Media (http://www.captive8media.com) are represented by the search engine advertising and digital marketing specialists Jumping Spider Media. Email: info@jumpingspidermedia.co.uk or call: +44 (0)20 3070 1959 / +34 952 783 637.