What your organisation can learn from data in sport

As much as debates may rage as to what is or is not a sport every time the Olympics takes place, one thing that is in increasingly little doubt is that even the most tenuously sporting activities are also becoming a science. The applicability and usefulness of a wide range of data parameters in sport is something to which prospective clients of panintelligence’s (http://www.panintelligence.com) business intelligence analytics should take notice.

Dashboard reporting software first came into being due to the growing volumes of data that businesses find themselves having to produce meaningful conclusions from, with sources seemingly ever-multiplying and emerging at an unprecedented rate. Data is permeating every aspect of public life, from supermarket loyalty cards to the world of sport. Its relevance in the latter in recent times is particularly demonstrated by the emergence of organisations like Opta using unique collection methodologies to produce highly detailed data on player performance. Meanwhile, sports like Formula One have always revolved around the skilful interpretation of the right data, including as a means of counteracting the strategies of competitors.

In Formula One, data has a real influence on outcomes, with mere milliseconds dictating whether a driver scores a pole position, or is consigned to the disadvantageous ‘dirty’ side of the grid at the start of a Grand Prix. Similarly, football fans know all too well the frustration of recent failures by referees to spot legitimate goals, leading to calls for the implementation of goal line technology that a long-technophobic FIFA is finding increasingly difficult to resist.

The sheer amount of analysis that continually happens in sport, covering such parameters as game statistics, leaderboards, games played, goals scored, metres run and even player heart rates, is not a new phenomenon. However, the methods that are used have certainly changed, as the amount of data being recorded and analysed has become ever greater. All of this holds real lessons for firms considering an investment in a business intelligence solution.

In short, it has never been more important for organisations inside and outside sport to have the right application to monitor, interpret and present data back to users in an easy to interpret fashion. With business intelligence software from panintelligence (http://www.panintelligence.com), firms can not only acquire relevant data, but also recognise patterns and leverage insights in real time, using the dashboard to continually refine their strategy and affirm industry competitiveness.

Editor’s Note: Panintelligence (http://www.panintelligence.com) is represented by the search engine advertising and digital marketing specialists Jumping Spider Media. Please direct all press queries to Louise Byrne. Email: louise@jumpingspidermedia.co.uk or call: +44 (0)20 3070 1959 / +34 952 783 637.

Add Value to the Customer Experience using BI Dashboards

BI dashboards are not only used to monitor and enhance a company’s own performance, they are increasingly being utilised to add value to the customer experience, explains market-leading provider of business intelligence software, panintelligence (http://www.panintelligence.com/).

The right business intelligence solution can not only improve your company’s data analysis and reporting but it can also help you offer more to your customers.

The BI dashboard from panintelligence can provide your customers with access to real-time information that is relevant to them, such as progress against SLAs or updates on campaigns and projects. The panintelligence dashboard can also be used to embed individual charts into other applications to deliver value-added services to customers, improving their experience. Embeddable BI solutions, such as that offered by panintelligence, puts data into the hands of the customer, adding long-term value to the end user experience.

Being able to extend data analysis capabilities outside of your core business and to roll it out to your customers and stakeholders is a vital way of ensuring a competitive edge in today’s challenging marketplace. The sharing of information, reporting and analysis are all set to be key components of the customer/partner relationship in the coming years, and the panintelligence BI dashboard simplifies and streamlines this process.

One of panintelligence’s clients, Communisis, a leading marketing services provider, is harnessing the BI software to help improve the effectiveness of their customers’ communications by enhancing and deploying customer data. Thanks to the panintelligence dashboard, Communisis is improving campaign reporting and giving their customers access to the most up-to-date information.

Tim Mason, Head of Management Information at Communisis said “The panintelligence dashboard gives us the optimum combination of power, flexibility and ease of use. The product is easy to work with and our staff have quickly learned how to create useful reports. The product has a light footprint, requiring little disc space and bandwidth. Performance is excellent, and the pricing is very competitive. We believe this product can do a brilliant job for us and our customers.”

The ability to extend data analysis and reporting to your customers can strengthen relationships and improve client retention, which are vital in these tough economic conditions. For further information on the business dashboard from panintelligence go to http://www.panintelligence.com/.  

Editor’s Note: panintelligence (http://www.panintelligence.com/) is represented by the search engine advertising and digital marketing specialists Jumping Spider Media. Please direct all press queries to Louise Byrne. Email: louise@jumpingspidermedia.co.uk or call: +44 (0)20 3070 1959 / +34 952 783 637.