The London fashion stores that you may encounter as part of your style makeover

From the wardrobe review at which you can assess your present fashion choices and future aspirations alongside a leading fashion stylist in London, to the personal shopper services that enable you to discover those perfect new pieces for you, there are many exciting services that Shikkuu Guides (http://www.shikkuuguides.com) can offer you. And we wouldn’t blame you for getting excited about them - especially when you consider the opportunity that is presented to discover some of the biggest names in fashion on the capital's major shopping streets.

Chances are that there are certain stores that you already have in mind that you'd like to explore, whereas you may have ideas about other garments and styles, but no idea about the shops in which they can be found. If one thing is certain, however, it is the city's status as a global shopping capital. It means that with the help of the right style advisor in London, you're sure to find the clothing that perfectly suits and flatters your size, age and shape - whether you're most interested in cult destination shops, big name department stores, offbeat quirky boutiques or a certain combination of the three.

Those starting their search in central London, for example, can't possibly overlook the palatial shopping mecca that is Selfridges, with such designers and labels as Alexander McQueen, Chanel, Givenchy, Agent Provocateur, Matthew Williamson, Temperley and Prada all represented. Peruse the likes of the Wonder Room, Womens Designer Galleries and 3rd Central, and email yourself photos of how you look in various outfit options from the high tech fitting room mirrors, when you come here as part of our personal shopper services in London. Or why not pay a visit to Matches Marylebone, on Marylebone High Street? This light-filled designer emporium showcases not just in-demand labels, but also periodic art exhibitions and installations over its two floors.

The hippest young residents of East London, meanwhile, can be frequently spotted in the Start fashion emporium on Rivington Street. It's the perfect place to bring your personal shopper in London if you're a youthful hedonist on the lookout for a new winter coat or shirt dress, with Alexander Wang, House of Holland and Lara Bohinc among the represented labels. Or why not head to the Mayfair and St. James's side of town, and the dazzling new 2,850 sq ft flagship store of Christian Louboutin, or even Dover Street Market with its assortment of the most avant-garde fashion from the likes of Alaia, Lanvin and Comme des Garcons?

Of course, these are just some of the highlight stores to be found by you and your personal stylist in London when you make that call to Shikkuu Guides (http://www.shikkuuguides.com). From top multi-brand stores and designer favourites to the shops frequented by the most clued-up fashion insiders, we can introduce them to you all as part of our premier personal shopping and styling service.

Editor’s Note: Shikkuu Guides (http://www.shikkuuguides.com) are represented by the search engine advertising and digital marketing specialists Jumping Spider Media. Email: info@jumpingspidermedia.co.uk or call: +44 (0)20 3070 1959 / +34 952 783 637.

Be prepared for the spring fashion onslaught!

It’s such an exhausting thing to keep up to date with the latest developments on the international catwalks... and that’s if you have the time to do so at all. Given all of the anxiety prevailing in the UK right now about slightly more humdrum matters like jobs and money, your own engagement with fashion might extend to little more than the occasional magazine. It’s not the best way to ensure that you look great this spring – which is why you might consider consulting a London fashion stylist from Shikkuu Guides (http://www.shikkuuguides.com) for advice.

Even when consulting a fashion stylist, there is no guarantee that you’ll learn much about the latest fashions, let alone discover which ones actually suit you and how to make more informed buying decisions independently in the future. All too often, a style makeover looks so much better on paper than it ends up being in reality. Unfortunately, there are some ‘fashion advisors’ and ‘personal stylists’ out there who have already made all of your clothing choices for you, even before you say anything to them about your own preferences and requirements.

Increasingly, people like you are realising this. You might not have the time to read about the most outrageous up-to-the-minute fashions, but one thing that you do know is that a ‘one size fits all’ philosophy from your fashion stylist in London will simply not do. That’s why, the moment you call Shikkuu Guides about our personal shopping or styling services, we’ll provide you with a style consultation to establish what precisely you want to achieve. You can then choose which of our services is right for you, whether that’s our personal shopper services, personal style and image sessions, wardrobe reviews, colour consultations, or a combination.

Whichever service you request from us, we’ll be very thorough in our preparation for your appointment, and once you do meet up with your personal stylist in London, you’ll not only be styled, but also thoroughly educated on how you can look and feel great this spring. At every stage, the emphasis is on your requirements, not ours – whether you have requested assistance from a personal shopper in finding new seasonal wardrobe pieces, or you are learning how to dress cleverly for your figure during one of our complete personal style and image sessions. Or maybe you want to discuss and edit your existing wardrobe or be shown the clothing colours that best suit you?

We help both men and women to look simply stunning this spring, with independent services that represent great value for money. When you are considering fashion stylists in London this spring time, turn to those that actually work for you – our own, right here at Shikkuu Guides (http://www.shikkuuguides.com).

Editor’s Note: Shikkuu Guides (http://www.shikkuuguides.com) are represented by the search engine advertising and digital marketing specialists Jumping Spider Media. Email: info@jumpingspidermedia.co.uk or call: +44 (0)20 3070 1959 / +34 952 783 637.

The rise of Street Style; time to raise your game!

You don’t have to be a leading fashion stylist in London to have heard about ‘Street Style’. The last few years has seen the rise of this global phenomenon: fashion bloggers snapping normal yet stylish people out and about in the street and people copying these looks all around the world. More than just another way to while away hours on the internet, Street Style blogs actually mean that anyone who wants to be stylish now has to raise their game! Allow Shikkuu Guides (http://www.shikkuuguides.com/) to explain...

Such is the phenomenon of Street Style that even many of the top glossy fashion magazines now feature a section dedicated to the photos of non-model/non-celebrities looking super stylish out on the street. Like most fashion fans, here at Shikkuu Guides we’re big fans of Street Style for lots of reasons. For instance, it’s created lots of great fashion blogs by talented individuals who may not have found success through the old-school channels of designing, styling, fashion photography or fashion journalism. It also celebrates the fact that style is all about a personal approach, rather than having to wear certain designer clothes or stick slavishly to fads which may not suit you. It’s also brilliantly democratic: you’ll see people of all ages, genders and nationalities on Street Style blogs, wearing everything from couture to vintage, high street to hand-me-downs.

So why does the rise of Street Style mean we have to raise our game in the sartorial stakes? In short, there is no longer any excuse for any of us to look less than our best. Can’t afford designer clothes or even fashion magazines? Street Style blogs are free and daily posting makes for endless, free inspiration, while many don’t feature designer clothes at all! Want to look stylish but aren’t really into keeping up with fashion? A quick browse through Street Style blogs, as well as keeping up with updates on the Shikku Guides blog and via Twitter of course, means you can tap into trends and learn how to play with colours, proportions and accessories to great effect.

Not so long ago, we only had to worry about that one cool friend showing us up in the style stakes – you know, that one friend who always looks effortlessly cool, who seems to know exactly what suits them and rarely puts a fashion step wrong? Unfortunately, Street Style now brings hundreds of these types to our attention every single week! And even if you choose to never look at a Street Style blog in your life, we can assure you that millions around the world do, every day, so the style stakes out on your local street have been raised whether you like it or not!

The answer, for those of you who feel you may need a helping hand in this area, is faster, easier and more affordable than you think. Simply book an appointment with one of our fashion makeover experts and stylists in London here at Shikkuu Guides and within a matter of hours you’ll have the keys to unlocking your very own personal style; a style worthy of any great Street Style blog, so get photo ready! For full details, go to http://www.shikkuuguides.com/.

Editor’s Note: Shikkuu Guides (http://www.shikkuuguides.com/) is represented by the search engine advertising and digital marketing specialists Jumping Spider Media. Please direct all press queries to Louise Byrne. Email: louise@jumpingspidermedia.co.uk or call: +44 (0)20 3070 1959 / +34 952 783 637.