Why you really can have a cheap AND brilliant promotional video

It goes without saying that you will want to create greater exposure, revenue and profit for your company for as low a price as possible. It's your job as a business owner to get the best deal - but how can you ensure that you get a great corporate or promotional video at a price that is also right for you?

When you are looking for an affordable video production company, you will likely receive many warnings about accepting the cheapest quote that you can find - that it's a false economy that won't deliver the return on investment that your company needs. In many ways, this is true. A poorly produced, amateur-looking promotional video can damage your brand - particularly if you wish to project a prestigious and desirable image.

It is true that often, a cheap promotional video is a poor one. However, it certainly is possible to get the right promotional video for a good price, as long as you choose the right production company. Choose Captive8 Media, a company at the lower end of the budget scale, and you'll benefit from all of our hard-won expertise in making the most of limited budgets. In fact, they specialise in taking your budgets, and building the project around it, ensuring you receive maximum value for your investment.

Consider what would count as a 'good' corporate video for you - it isn't necessarily going to be an expensive one. Some of the most effective promotional videos actually work because they are so simple. You could easily and simply film one your staff members in your office, meaning costs can be kept to a minimum. Alternatively, your video might show an event that you have already paid for anyway, like a product launch or trade show.

A good corporate video doesn't need to be technically dazzling. Indeed, while such a video may attract a lot of views, comments and social media 'shares', viewers may be more focused on the sophisticated look to take your desired action, whether that is signing up for a product trial or e-newsletter or visiting your company website or Facebook page. 

As long as the right creative choices are made and the desired messages are communicated concisely and memorably, in line with your brand image, you can certainly have an effective promotional video for a reasonably low price.

Editor’s Note: Captive8 Media (http://www.captive8media.com) are represented by the search engine advertising and digital marketing specialists Jumping Spider Media. Email: info@jumpingspidermedia.co.uk or call: +44 (0)20 3070 1959 / +34 952 783 637.