5 ways to improve your trade show video

There's no question that trade shows can be very expensive things, and while they're great for grabbing the attention of potential clients over the several days they run for, they aren't necessarily going to bring the most long-lasting benefits for your company.

This is where the trade show video comes in. It's not just a document of what happened at the event - it's a tool for keeping people interested in your firm for a long time to come.

But can you make your trade show video more effective? You bet you can. Here are some of our favourite ways.

1. Make it visually appealing

Sure, you don't want to make a mockery of your brand by utilising a load of cheesy graphics from a 1980s video game, but you can still boost its raw visual appeal beyond a static depiction of your trade show stand. Whether through interesting camera angles or the juxtaposition of different scenes, we'll show you how.

2. Simplify, simplify, simplify

A trade show video - particularly a short one - isn't necessarily the place to talk in exhaustive technical detail about this product or that service. But it's a great place to talk in more general, easily decipherable terms about what your company does and what it offers. That's why so many effective videos of this type focus more on music and graphics than speech.

3. Think about how you'll use the video

Will you use the final trade show video on the main page of your company website, on a monitor in the foyer or embedded in a blog post about a specific event, product or service? This will greatly impact the content and structure of your video.

4. Make the right impression

A trade show video shouldn't just be about events at your stand - it should be about introducing the human beings behind your company, giving your business a face. Prospective clients or customers will judge you on the basis of this video, so make sure it's a professional one that conveys just how good your company is at what it does.

5. Engage the right video production company

Don't struggle by on your own. Get your video produced by a company that knows all the possible pitfalls, and all the tricks of the trade in creating a really impactful trade show video in time, and within budget. Ask the Captive8 Media team today for more information.

Editor’s Note: Captive8 Media (http://www.captive8media.com) are represented by the search engine advertising and digital marketing specialists Jumping Spider Media. Email: info@jumpingspidermedia.co.uk or call: +44 (0)20 3070 1959 / +34 952 783 637.