Of all of the social networks that
you may use alongside a recruitment
agency in Northern Ireland like Webrecruit Ireland, Tumblr is surely one of
the least likely. Nobody really talks about it as a recruitment tool, and if
you're looking for that next great executive, LinkedIn's admittedly the best
first port of call. But is Tumblr useless for recruitment? Nope.
For one thing, it's easy to see
who's on Tumblr, thanks to the inclusion within its HTML of Quantcast tracking
code - and the demographics are very interesting indeed. Tumblr users tend to
be college educated and the site's user base is global and diverse. In short,
it offers up some excellent potential candidates.
First, decide whether to join as a
company or individual. Tumblr users have historically fared better as human
beings rather than companies - but remember that under Yahoo! ownership, that
could change a lot in the future. Consider your URL, too. You can have a Tumblr
subdomain like myname.tumblr.com, or your own choice of domain, like
yourname.com. Just imagine some of the keywords you should squeeze into that.
Make your Tumblr page nice and
professional-looking with a separate theme to the default. Then, get started
with posting content and searching for others on the site. Use recruitment
related hashtags like #nursing, #retail or #engineering, check out the profiles
using them and find what other, related hashtags they may be using. If you see
an intriguing potential candidate, follow them. Their posts will then appear in
your feed, so you can consider just how suitable a candidate they really are.
Don't just follow prime candidates -
interact with them. 'Love' or reblog their posts, maybe inserting a comment or
two of your own. Users are alerted by the site if you do these things, and
might be intrigued enough to check out your main jobs or careers page. Look who
else follows those prime candidates, and consider following those, too, as they
may also be dream candidates.
Sharing content is as easy as you
like on Tumblr, so you have no excuse not to keep your page updated. When a
Tumblr button or widget is also included on your main page or other social
media profiles, you can make so many more people aware of it. More than 200
million people use Tumblr every month, so don't overlook it as a complement to
your work with a recruitment agency in Northern Ireland and Ireland like
Webrecruit Ireland.
Editor’s
Note: Webrecruit
Ireland (http://www.webrecruitireland.com/)
are represented by the search engine advertising and digital marketing
specialists Jumping Spider Media. Email: info@jumpingspidermedia.co.uk
or call: +44
(0)20 3070 1959 / +34
952 783 637.
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