There have always been ways of
recruiting that go beyond the simple job advert in a newspaper, or in more
recent years, an online job board. For as long as recruitment companies in Northern
Ireland like Webrecruit Ireland have existed, employers have also depended
on the likes of internal recommendations and 'word of mouth'.
However, there's no question that
this is the big moment for social media recruiting. For some companies, it's
their sole means of advertising externally for jobs.
But is it the most suitable route
for your own company?
Does social media give you the right audience?
For some Northern Ireland businesses,
social media recruiting is a godsend. If they're on social media already and
have a bank of loyal followers with an interest in their products or services,
they've already got a great pool of people to hire from.
Some companies, though - especially
the bigger brands - find that advertising vacancies on social media brings too
overwhelming and untargeted a response. They simply get drowned in irrelevant
CVs, making a more discreet advert in a relevant publication a better strategy.
Public or private?
On one hand, there's no doubting the
speed and convenience of being able to write a job advert and post it to
Facebook or Twitter in minutes, without paying a thing. But would a higher
level of discretion be better?
We aren't just referring to the
tendency to get bombarded with hundreds of CVs when you make your vacancies
more public. We're referring to the fact that many companies would rather not
let such social media followers as current or potential clients know that
there's upheaval at the moment in the personnel department.
You may be advertising for a role
that has had a high turnover lately, which if prospective applicants notice,
might deter them from applying. Remember that social media recruitment adverts
carry your brand, so everyone will know that your company is the one hiring.
Make the most of social media
One thing's for sure - social media
recruiting is here to stay. As one of the most respected recruitment companies
in Northern Ireland and Republic of Ireland, Webrecruit Ireland can help you to
decide whether it's the most suitable route for your own next hiring campaign.
Editor’s
Note: Webrecruit
Ireland (http://www.webrecruitireland.com)
are represented by the search engine advertising and digital marketing
specialists Jumping Spider Media. Email: info@jumpingspidermedia.co.uk
or call: +44
(0)20 3070 1959 / +34
952 783 637.
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