Just some more of the latest additions to the Sunspel Selects range

Sunspel (http://www.sunspel.com/us) has long been known for its outward focus, as embedded in the company from the start by Thomas Hill, and which initially manifested in the importing of the world's finest grade of cotton for the production of the most comfortable and durable underwear in its native United Kingdom. In much more recent times, the famed British menswear specialist has collaborated with seemingly every designer, company and institution with which it shares values, from Margaret Howell to James Bond.

Well, there's now another obvious place for admirers of Sunspel's quality mens clothing to look for items with a similar commitment to Modern Everyday Luxury. That place is Sunspel's own Sunspel Selects range, a hand-picked assortment of products from suitably empathetic manufacturers and brands. Its items can be seen not just online, but also in Sunspel's London stores.

Such formal collaborations might not mark a brand's first association with Sunspel. Cutler and Gross, for example, has long enjoyed a reputation as one of the world's finest eyewear brands, making it unsurprising that its beautiful sunglasses have already been stocked in Sunspel stores for years. But on deeper appreciation of the company's obsession with the most impeccable craftsmanship, Sunspel just had to make the link official. The result is the release of Cutler and Gross' classic 1009 style in a choice of two colors, helping to make them en even better complement to Sunspel's mens designer clothes.

Also represented in the current Sunspel Selects portfolio are uniquely stylish wallets, card holders and notebooks, courtesy of the Japanese craftsmen of Postalco. This time, it was Sunspel's well-established Far East links that inspired more formal collaboration, encouraged further by Postalco's subscription to the highest standards of quality and presentation that again drew comparisons with a certain British manufacturer's luxury mens clothing. The shared love of detail and craftsmanship of the respective design teams at Sunspel and Postalco is more than apparent in the resultant handcrafted accessories.

Another link-up for the Sunspel Selects range that will more than interest the discerning admirers of the Nottingham company's luxury basics is that with another undoubted British institution of the last few centuries, D.R. Harris - one of London's oldest pharmacies, having been established on St James's Street since 1790. Sunspel really couldn't resist picking out a few of its favorites from a refined selection of skincare products and soaps of the Royal Warrant holder as chemist to both the Queen and the Prince of Wales. They include a fresh, complex aftershave and a luxurious almond-scented hand lotion.

With other likeminded collaborators in the current Sunspel Selects range including the legendary shoemaker Joseph Cheaney & Sons, with its lovingly crafted Chelsea boots, as well as one of the longest-established hatters in England, Lock & Co, which offers a waterproof and versatile reversible hat, those who have long loved the quality clothing of Sunspel (http://www.sunspel.com/us) are sure to find little to disappoint them about the similarly fastidiously-conceived Sunspel Selects.

Editor’s Note: Sunspel US (http://www.sunspel.com/us) are represented by the search engine advertising and digital marketing specialists Jumping Spider Media. Email: info@jumpingspidermedia.co.uk or call: +44 (0)20 3070 1959 / +34 952 783 637.

Sunspel in the movies: an association with stage and screen

For some people, it may be enough that Sunspel (http://www.sunspel.com/us) simply designs and manufactures some of the very finest British menswear and womenswear on the market, particularly targeting those who like to wear the most comfortable clothing against the skin. However, it isn't just real life bystanders who have long appreciated the English heritage firm's luxury basics, with many fictional characters in the world of stage and screen having also donned such well-engineered clothing.

Among the most sought-after clothing to bear the Sunspel name is its mens underwear, which exudes a certain timelessness that makes its appeal to the National Theatre and RSC at Strafford in England, years ago, rather unsurprising. It was at the National Theatre that Sunspel first collaborated with the Oscar winning costume designer Lindy Hemming, who has often turned to the brand's vests, T-shirts and underwear with which to dress her characters on account of their classic feel and high standard of craftsmanship.

But for all of Sunspel's long history, given that it was established in 1860 by Thomas Hill in the English industrial city of Nottingham, it was a relative latecomer to the silver screen, even making its name on the small screen first. That was thanks to a certain notorious Levi's Launderette advert in 1985, in which model Nick Kamen stripped down to a crisp, white pair of Sunspel boxer shorts. That campaign alone helped to make Sunspel truly iconic, and two years later, the brand's luxury clothing appeared in the British-American drama film 84 Charing Cross Road, starring Anne Bancroft and Anthony Hopkins.

Other flicks in which Sunspel's quality clothing went on to star included the mainly World War II period piece The Man Who Cried - not the most commercially successful of films, but a coup for the company, given that Johnny Depp was the wearer. Sunspel clothing had a slightly steamier role to play in another period piece, 2001's Gosford Park, in a scene in which a half-undressed brooding valet (played by Clive Owen), wearing nothing more above the waist than a handsome vest, discusses a murder with an admiring maid played by Kelly Macdonald.

Numerous Sunspel clothes also appeared in the 2011 Cold War espionage film based on the 1974 novel by John le Carre, Tinker Tailor Soldier Spy. However, the brand's most prestigious association - as well as one of the most recent - remains James Bond. Daniel Craig wore several of Sunspel's classic polo shirts in his outings as Bond in Casino Royale and Quantum of Solace.

In 2011, the company even recreated Sean Connery's memorable swim shorts from his turn as Bond in Thunderball, for the 'Designing 007: Fifty years of Bond Style' exhibition at the Barbican in London. This adventure into the world of James Bond clothing, in turn, helped to inspire Sunspel's (http://www.sunspel.com/us) first ever swim short, which soon went out of stock - further testifying to the enduring appeal of cinematically influenced Sunspel garments.