Monday, 27 January 2014

Just some more of the latest additions to the Sunspel Selects range

Sunspel (http://www.sunspel.com/us) has long been known for its outward focus, as embedded in the company from the start by Thomas Hill, and which initially manifested in the importing of the world's finest grade of cotton for the production of the most comfortable and durable underwear in its native United Kingdom. In much more recent times, the famed British menswear specialist has collaborated with seemingly every designer, company and institution with which it shares values, from Margaret Howell to James Bond.

Well, there's now another obvious place for admirers of Sunspel's quality mens clothing to look for items with a similar commitment to Modern Everyday Luxury. That place is Sunspel's own Sunspel Selects range, a hand-picked assortment of products from suitably empathetic manufacturers and brands. Its items can be seen not just online, but also in Sunspel's London stores.

Such formal collaborations might not mark a brand's first association with Sunspel. Cutler and Gross, for example, has long enjoyed a reputation as one of the world's finest eyewear brands, making it unsurprising that its beautiful sunglasses have already been stocked in Sunspel stores for years. But on deeper appreciation of the company's obsession with the most impeccable craftsmanship, Sunspel just had to make the link official. The result is the release of Cutler and Gross' classic 1009 style in a choice of two colors, helping to make them en even better complement to Sunspel's mens designer clothes.

Also represented in the current Sunspel Selects portfolio are uniquely stylish wallets, card holders and notebooks, courtesy of the Japanese craftsmen of Postalco. This time, it was Sunspel's well-established Far East links that inspired more formal collaboration, encouraged further by Postalco's subscription to the highest standards of quality and presentation that again drew comparisons with a certain British manufacturer's luxury mens clothing. The shared love of detail and craftsmanship of the respective design teams at Sunspel and Postalco is more than apparent in the resultant handcrafted accessories.

Another link-up for the Sunspel Selects range that will more than interest the discerning admirers of the Nottingham company's luxury basics is that with another undoubted British institution of the last few centuries, D.R. Harris - one of London's oldest pharmacies, having been established on St James's Street since 1790. Sunspel really couldn't resist picking out a few of its favorites from a refined selection of skincare products and soaps of the Royal Warrant holder as chemist to both the Queen and the Prince of Wales. They include a fresh, complex aftershave and a luxurious almond-scented hand lotion.

With other likeminded collaborators in the current Sunspel Selects range including the legendary shoemaker Joseph Cheaney & Sons, with its lovingly crafted Chelsea boots, as well as one of the longest-established hatters in England, Lock & Co, which offers a waterproof and versatile reversible hat, those who have long loved the quality clothing of Sunspel (http://www.sunspel.com/us) are sure to find little to disappoint them about the similarly fastidiously-conceived Sunspel Selects.

Editor’s Note: Sunspel US (http://www.sunspel.com/us) are represented by the search engine advertising and digital marketing specialists Jumping Spider Media. Email: info@jumpingspidermedia.co.uk or call: +44 (0)20 3070 1959 / +34 952 783 637.

No comments:

Post a Comment