How Gentlemen's Tonic combines the finest of old and new

For many unreconstructed men, the very notion of diligent grooming may seem a recent development. But for others, it has already been a lifelong passion and commitment over many decades of their life, which makes them anxious to only buy the very finest quality grooming items, from a respected establishment such as Gentlemen's Tonic (http://www.gentlemenstonic.com). From its Mayfair premises, the company provides a unique experience, well-formulated products and discerning treatments on which male grooming vouchers can be spent - and in the process, offers the best of both old and new.

The sense of Gentlemen's Tonic being a more traditional male grooming refuge is apparent as soon as the demanding man walks through the doors, as he spies wood, leather and marble surfaces and is catered for in impeccably finished private haircutting stations and treatment rooms. The sheer pride and conscientiousness that the company takes over its offerings is similarly evergreen, as it carefully selects and personally tests each and every one of its services and products for quality and effectiveness. These products and services, after all, are supposed to promote wellbeing and vitality, and anything shy of such lofty standards will just not suffice.

However, such standards could not be achieved without recourse to the most recent practices. That, too, manifests in the external appearance and functionality of the Mayfair barbershop, with high-tech music consoles and LCD screens being present and correct, alongside all of the more traditional trappings. But a distinctly modern approach is also clear across the company's full range of grooming products for men. For example, while the name of its Traditional Shave Cream signals the product's universal task of ensuring a more comfortable and successful shave, this has been accomplished through the intelligent incorporation of exceptional, up to the minute ingredients, including babassu oil and manuka honey.

Similarly, the firm's Pre Shave Oil may simply appear to be the time-honoured way of preparing the skin and beard for shaving, but the Gentlemen's Tonic team of master barbers has designed this oil to be exceptionally lightweight and give the skin unparalleled protection, ahead of a close, comfortable shave. Nor would this product provide the excellent moisturising barrier between skin and razor blade that it does, unless it had the right combination of key ingredients, which in this case include grape and sunflower seed oils, wheat germ oil, jojoba oil, avocado oil, borage oil and black sesame oil.

Such an appreciation for the traditional purposes of common male grooming products that are easily taken for granted, teamed with a sharp eye for the most recent scientific developments in this field, have made Gentlemen's Tonic (http://www.gentlemenstonic.com) a consistent port of call for those requiring male grooming gifts to fulfil the needs of the modern man. By visiting the Mayfair establishment or any of the company's other locations or stockists, interested parties can soon appreciate this for themselves.

Editor’s Note: Gentlemen's Tonic (http://www.gentlemenstonic.com) are represented by the search engine advertising and digital marketing specialists Jumping Spider Media. Email: info@jumpingspidermedia.co.uk or call: +44 (0)20 3070 1959 / +34 952 783 637.