Turn to Visual Arena for a well-produced video - and reap the SEO benefits

Let's imagine that you run a small business - one that may have existed for many years, or that has only just started up. You're aware that the Internet is everything when it comes to success in the early 21st century, digital age, and you're equally aware of the need to ensure high search engine rankings. But where does professional video production, like that offered by Visual Arena (http://www.visualarena.co.uk), come into this?

In short, corporate video is a highly effective way of building your small company's authority and success online. This may seem surprising at first, given the lack of obvious keywords, but video really is extremely powerful, for reasons that far transcend mere keywords. Besides, the overuse of keywords has long attracted stiff penalties from the search engines, unlike a content-rich video.

In today's search engine landscape, you need to ensure high quality and relevant content, above all else - content that your site visitors and prospective customers will not only be engaged by, but also want to share. At the very least, a location video on your site will make your company so much more memorable.

Long after your site visitor has clicked that browser 'back' button, left your site and forgotten about your exact products or services, they will still remember a video of you enthusing about said products or services. This boosts awareness among your target customers. People are often much more willing to watch a few minutes of video, than they are to trawl through a couple of paragraphs of text, making what may have once seemed a luxury a highly cost-effective and indispensable promotion tool.

The more people who visit your site and are attracted to your video, the more your reputation in your field can be enhanced, attracting yet more interest. These days, even small firms don't just have a static company website - they also have regularly updated blogs covering topics of interest to their customers, and a presence on social media sites like Facebook and Twitter - through which  business promotional videos can be even more easily viewed, shared and commented upon.

It's important to remember that search engines exist to serve the human user, so the algorithms of Google and Bing are designed to rank the highest quality, most relevant content highest for particular search terms. Once your promotional, location and/or events video has been created, there are so many things that you can do with it to spread the word and enhance your rankings - from embedding it into blog posts to breaking one long video into multiple shorter ones.

However, success with all of these strategies depends on your corporate video productions being of the very highest standard. Here at Visual Arena (http://www.visualarena.co.uk) in Bath and West London, our passionate team - led by Graham Precey - takes pride in ensuring exactly that, working closely with you from the start to finish of a project.

Editor’s Note: Visual Arena (http://www.visualarena.co.uk) are represented by the search engine advertising and digital marketing specialists Jumping Spider Media. Email: info@jumpingspidermedia.co.uk or call: +44 (0)20 3070 1959 / +34 952 783 637.