Why bother with business promotional videos?

Anyone with even the loosest familiarity with the Internet will almost certainly also know about the ubiquity of business promotional videos, as created by leading firms like Visual Arena (http://www.visualarena.co.uk). But why bother with them? After all, they sound pretty expensive, and one imagines that there's little that a corporate video can do, that well-written text or a decent social media page can't do.

In all seriousness, though, corporate video productions go hand in hand with these and other aforementioned parts of your firm's marketing mix - the most competitive businesses will always make some use of them all, because they know that such methods all have their own ways of increasing the appeal of their business to prospective customers.

We human beings are very visual creatures, attracted to the likes of TV and the Internet where moving images thrive and are so memorable to us. We all have certain advertisements that we remember many years after they are no longer on air, such is the power of the moving image, and there are so many ways in which video can be used to engage people and capture their imaginations.

You may opt for a location video that places the viewer at the centre of your company's day-to-day operations, allowing you to guide them through every aspect of what your firm does - and the end result that can actually benefit them. Or what about a video showing your restaurant's food and drink at its most delectable, or an events video for that special, one-off occasion? These are just some of the subjects that people find so memorable in video form.

Creative video production helps the prospective customer to feel closer to your company. In that sense, it dovetails well with a social media strategy that allows for a more direct conversation between your business and its customer base. With more than 70 per cent of the UK adult population using the Internet on a daily basis, you can reach an incredibly wide audience, potentially running into millions, especially when you host your video on a popular video-sharing platform like Vimeo or YouTube.

Videos go hand in hand with your search engine optimisation (SEO) strategy to spread the word about your business, perpetuating your brand message and values. As human beings, we love to watch videos, as it isn't as intimidating and doesn't require as much effort on our part as reading through several passages of text. Videos can be used in a wide range of contexts, from websites and social networks to DVDs and flat screen TVs in various venues.

Nor does professional video production even need to cost much these days, with even small businesses able to use a video, created in conjunction with experts like those of Visual Arena (http://www.visualarena.co.uk), to take on the powerful multinationals. Contact us now about how a video or two from us could really help your firm to make its breakthrough.

Editor’s Note: Visual Arena (http://www.visualarena.co.uk) are represented by the search engine advertising and digital marketing specialists Jumping Spider Media. Email: info@jumpingspidermedia.co.uk or call: +44 (0)20 3070 1959 / +34 952 783 637.

Don't make excuses about the cost of video marketing

Hopefully, you won't need any member of the team here at Visual Arena (http://www.visualarena.co.uk) to lecture you about the sheer power of video, simply because you are probably already aware of it. There aren't many of us who haven't watched our favourite TV shows on YouTube, clicked through to a video from an online news article or been introduced to a company's services via a corporate video... so why do so many firms shy away from investing in video?

We're sure that many are simply intimidated by it. The idea of standing before a camera, acting as an ambassador for your firm and giving thousands of people from across the world a good look at your company's inner operations and philosophy, has to be a little scary. Plus, it seems like such an expensive, lavish thing... not because you actually know what budget would be involved, but just because there are costly-looking cameras and other technological equipment involved.

It doesn't surprise us that rather than invest in creative video production, many firms would rather just hire a copywriter and get a few more blogs posted. It seems so much cheaper, simpler and less confusing, and would surely deliver just as great a return on investment... or would it? One recent survey, for example, found a 40 per cent increase in email marketing revenue from the inclusion of videos in email marketing campaigns.

Such a figure is shockingly high, given the excuses that are used to avoid investing in professional video production. Some companies, for example, think that they lack the content for a corporate video, while others suggest that they have other marketing priorities - but it's difficult to think of an alternative form of marketing capable of that aforementioned 40 per cent higher ROI. Nor are any genuine problems that you might have necessarily insurmountable.

If you feel that you lack content for business promotional videos, for instance, it's easy to get ideas by sifting through past content pieces like blogs and articles on your own site, or those of a competitor. Alternatively, take a look at some of the videos in our present portfolio online, and you'll see that simply introducing your firm, its work and its values can enough in itself for a highly impactful video.

Remember that corporate videos lend themselves to a more casual, conversational style, and that you don't need the most advanced production standards and special effects - simply finding an appropriate, simple background, some microphones and a couple of people to talk about the subject and pressing play can suffice. Indeed, a more 'down to earth' approach may better play to the strengths of video in helping viewers to digest what your business is about.

What's more, consumers just love videos - they view them, share them, comment on them and 'like' them, and with the help of the seasoned video production team at Visual Arena (http://www.visualarena.co.uk), you can communicate the right message to the right audience.

Editor’s Note: Visual Arena (http://www.visualarena.co.uk) are represented by the search engine advertising and digital marketing specialists Jumping Spider Media. Email: info@jumpingspidermedia.co.uk or call: +44 (0)20 3070 1959 / +34 952 783 637.

Turn to Visual Arena for a well-produced video - and reap the SEO benefits

Let's imagine that you run a small business - one that may have existed for many years, or that has only just started up. You're aware that the Internet is everything when it comes to success in the early 21st century, digital age, and you're equally aware of the need to ensure high search engine rankings. But where does professional video production, like that offered by Visual Arena (http://www.visualarena.co.uk), come into this?

In short, corporate video is a highly effective way of building your small company's authority and success online. This may seem surprising at first, given the lack of obvious keywords, but video really is extremely powerful, for reasons that far transcend mere keywords. Besides, the overuse of keywords has long attracted stiff penalties from the search engines, unlike a content-rich video.

In today's search engine landscape, you need to ensure high quality and relevant content, above all else - content that your site visitors and prospective customers will not only be engaged by, but also want to share. At the very least, a location video on your site will make your company so much more memorable.

Long after your site visitor has clicked that browser 'back' button, left your site and forgotten about your exact products or services, they will still remember a video of you enthusing about said products or services. This boosts awareness among your target customers. People are often much more willing to watch a few minutes of video, than they are to trawl through a couple of paragraphs of text, making what may have once seemed a luxury a highly cost-effective and indispensable promotion tool.

The more people who visit your site and are attracted to your video, the more your reputation in your field can be enhanced, attracting yet more interest. These days, even small firms don't just have a static company website - they also have regularly updated blogs covering topics of interest to their customers, and a presence on social media sites like Facebook and Twitter - through which  business promotional videos can be even more easily viewed, shared and commented upon.

It's important to remember that search engines exist to serve the human user, so the algorithms of Google and Bing are designed to rank the highest quality, most relevant content highest for particular search terms. Once your promotional, location and/or events video has been created, there are so many things that you can do with it to spread the word and enhance your rankings - from embedding it into blog posts to breaking one long video into multiple shorter ones.

However, success with all of these strategies depends on your corporate video productions being of the very highest standard. Here at Visual Arena (http://www.visualarena.co.uk) in Bath and West London, our passionate team - led by Graham Precey - takes pride in ensuring exactly that, working closely with you from the start to finish of a project.

Editor’s Note: Visual Arena (http://www.visualarena.co.uk) are represented by the search engine advertising and digital marketing specialists Jumping Spider Media. Email: info@jumpingspidermedia.co.uk or call: +44 (0)20 3070 1959 / +34 952 783 637.

Turn to Visual Arena for a well-produced video - and reap the SEO benefits

Let's imagine that you run a small business - one that may have existed for many years, or that has only just started up. You're aware that the Internet is everything when it comes to success in the early 21st century, digital age, and you're equally aware of the need to ensure high search engine rankings. But where does professional video production, like that offered by Visual Arena (http://www.visualarena.co.uk), come into this?

In short, corporate video is a highly effective way of building your small company's authority and success online. This may seem surprising at first, given the lack of obvious keywords, but video really is extremely powerful, for reasons that far transcend mere keywords. Besides, the overuse of keywords has long attracted stiff penalties from the search engines, unlike a content-rich video.

In today's search engine landscape, you need to ensure high quality and relevant content, above all else - content that your site visitors and prospective customers will not only be engaged by, but also want to share. At the very least, a location video on your site will make your company so much more memorable.

Long after your site visitor has clicked that browser 'back' button, left your site and forgotten about your exact products or services, they will still remember a video of you enthusing about said products or services. This boosts awareness among your target customers. People are often much more willing to watch a few minutes of video, than they are to trawl through a couple of paragraphs of text, making what may have once seemed a luxury a highly cost-effective and indispensable promotion tool.

The more people who visit your site and are attracted to your video, the more your reputation in your field can be enhanced, attracting yet more interest. These days, even small firms don't just have a static company website - they also have regularly updated blogs covering topics of interest to their customers, and a presence on social media sites like Facebook and Twitter - through which  business promotional videos can be even more easily viewed, shared and commented upon.

It's important to remember that search engines exist to serve the human user, so the algorithms of Google and Bing are designed to rank the highest quality, most relevant content highest for particular search terms. Once your promotional, location and/or events video has been created, there are so many things that you can do with it to spread the word and enhance your rankings - from embedding it into blog posts to breaking one long video into multiple shorter ones.

However, success with all of these strategies depends on your corporate video productions being of the very highest standard. Here at Visual Arena (http://www.visualarena.co.uk) in Bath and West London, our passionate team - led by Graham Precey - takes pride in ensuring exactly that, working closely with you from the start to finish of a project.

Editor’s Note: Visual Arena (http://www.visualarena.co.uk) are represented by the search engine advertising and digital marketing specialists Jumping Spider Media. Email: info@jumpingspidermedia.co.uk or call: +44 (0)20 3070 1959 / +34 952 783 637.

Make a greater impact with company video

When you are looking to better market your business, you have so many options in today's multimedia world. You could carry out an extensive TV advertising campaign, which is impactful but expensive... or an email marketing campaign could get you under more people's noses for much less money, but it's also infinitely less likely that these target customers will remember you. Here at Visual Arena (http://www.visualarena.co.uk), our professional video production services offer you the best of both of these mediums.

Indeed, when we talk about corporate video, what we really mean in many ways is online video, which makes the most of the current digital age. By having a company video conceived to the very highest standards of production, you can create an instant positive impression of your company, in the eyes of many thousands - or even millions - of Internet users.

There are many reasons why companies wishing to grow have turned to video production services like ours in recent years. For one thing, videos have instant appeal, in an age when people want and expect more information, fast. Attention spans aren't as long as they used to be, and potential customers are much more likely to willingly watch 2-3 minute videos than read paragraphs of text for 15-20 minutes.

With a video, you can convey the main points of your company, product or service in very little time. Not only that, but business promotional videos can also be extremely versatile, being equally well-placed on your company website or on all manner of online video sites as they are on a TV in the foyer at your firm's premises. Millions of hits are recorded each day on video-sharing sites like YouTube and Vimeo.

Here at Visual Arena, we specialise in the highest quality and best-tailored creative video production for this immediate, digital age. Our passionate team, led by Graham Precey, is seasoned at working with an incredibly wide range of companies, whether at our West London or Bath studios or on location anywhere in the UK.

We know that you'll want the resulting video to be one that truly reflects the most positive and enticing aspects of your business. You'll want the video to communicate your most treasured brand values, and to give your prospective customers or clients a better idea of what you have to offer. You'll also want the video to add that vital bit of character and personality to your company website, so that your target customers do not simply click their browser 'back' button and never visit your site again.

Videography can even play a big role in your company's search engine optimisation (SEO), helping to improve its rankings and enhance your all-round presence online. So, why not visit the Visual Arena (http://www.visualarena.co.uk) website now to see examples of the work that we do, and to get a sense of how we can boost your business success?

Editor’s Note: Visual Arena (http://www.visualarena.co.uk) are represented by the search engine advertising and digital marketing specialists Jumping Spider Media. Email: info@jumpingspidermedia.co.uk or call: +44 (0)20 3070 1959 / +34 952 783 637.