Don't make excuses about the cost of video marketing

Hopefully, you won't need any member of the team here at Visual Arena (http://www.visualarena.co.uk) to lecture you about the sheer power of video, simply because you are probably already aware of it. There aren't many of us who haven't watched our favourite TV shows on YouTube, clicked through to a video from an online news article or been introduced to a company's services via a corporate video... so why do so many firms shy away from investing in video?

We're sure that many are simply intimidated by it. The idea of standing before a camera, acting as an ambassador for your firm and giving thousands of people from across the world a good look at your company's inner operations and philosophy, has to be a little scary. Plus, it seems like such an expensive, lavish thing... not because you actually know what budget would be involved, but just because there are costly-looking cameras and other technological equipment involved.

It doesn't surprise us that rather than invest in creative video production, many firms would rather just hire a copywriter and get a few more blogs posted. It seems so much cheaper, simpler and less confusing, and would surely deliver just as great a return on investment... or would it? One recent survey, for example, found a 40 per cent increase in email marketing revenue from the inclusion of videos in email marketing campaigns.

Such a figure is shockingly high, given the excuses that are used to avoid investing in professional video production. Some companies, for example, think that they lack the content for a corporate video, while others suggest that they have other marketing priorities - but it's difficult to think of an alternative form of marketing capable of that aforementioned 40 per cent higher ROI. Nor are any genuine problems that you might have necessarily insurmountable.

If you feel that you lack content for business promotional videos, for instance, it's easy to get ideas by sifting through past content pieces like blogs and articles on your own site, or those of a competitor. Alternatively, take a look at some of the videos in our present portfolio online, and you'll see that simply introducing your firm, its work and its values can enough in itself for a highly impactful video.

Remember that corporate videos lend themselves to a more casual, conversational style, and that you don't need the most advanced production standards and special effects - simply finding an appropriate, simple background, some microphones and a couple of people to talk about the subject and pressing play can suffice. Indeed, a more 'down to earth' approach may better play to the strengths of video in helping viewers to digest what your business is about.

What's more, consumers just love videos - they view them, share them, comment on them and 'like' them, and with the help of the seasoned video production team at Visual Arena (http://www.visualarena.co.uk), you can communicate the right message to the right audience.

Editor’s Note: Visual Arena (http://www.visualarena.co.uk) are represented by the search engine advertising and digital marketing specialists Jumping Spider Media. Email: info@jumpingspidermedia.co.uk or call: +44 (0)20 3070 1959 / +34 952 783 637.