What should your company expect from a video production agency?

There are several reasons why you may have decided to approach a video production agency. You might have heard that your search engine rankings can be boosted by the right video, or you may wish to document a trade show for the benefit of your social media followers. You may just feel that your company website requires a greater diversity of content than images and text. Either way, the right video production agency can make your firm so much more impactful online.

You might not have realised just how versatile or high quality a corporate or marketing video can now be. Perhaps you still have memories of typical videos of the past with cheesy music and stilted presenters. In truth, there can now be so much more professionalism in a corporate video, even for a smaller company trying to compete with multinationals. A well-produced video is a one-time-only expense that will serve your business well in presentations, on video-sharing sites like YouTube and Vimeo, on social media networks like Facebook and on your main company website or blog.

The best video production agency will use the most sophisticated equipment, from digital video cameras to computer video editing workstations. Autocue technology should also be utilised for the smoothest and most professional presentation of the script to camera. The right agency will also consist of the best-trained and most experienced professionals, who work hard to ensure that the final video is as original, captivating and effective as possible. These people should have backgrounds in TV production, branding, events, training, marketing and business management.

An additional factor to consider is to ensure that the company you work with have a complete understanding of your business, and your objectives. Having a video that looks great is one thing, but making sure that it achieves your goals, appeals to your target market, and reflects your branding and messaging is equally important. Video is one of the most effective tools available to a business today, but it must also be utilised in a way which compliments all of your other activities. 

It helps to have one video production agency to turn to for all of your needs in this area. That way, whether you simply want a corporate video that effectively introduces your company and communicates its values, or perhaps a memorable product launch video or a training video that concisely delivers the right messages every time, you can enlist the same people who are already familiar with your firm and its needs. Captive8 Media, for example, has knowhow in all of these areas, as well as in testimonial videos and even motion graphics and animation. 

To ensure the very highest standards in your next video, make Captive8 Media your chosen video production agency.

Editor’s Note: Captive8 Media (http://www.captive8media.com) are represented by the search engine advertising and digital marketing specialists Jumping Spider Media. Email: info@jumpingspidermedia.co.uk or call: +44 (0)20 3070 1959 / +34 952 783 637.