IYLO in West Croydon... triumphing over setbacks, much like Croydon itself

There's little room for doubt that IYLO in West Croydon has experienced a fair number of setbacks and false dawns in its life to date, as well-documented in the local media. On two occasions in recent years, construction has had to be brought to a halt, first when funding source HBOS went into administration in 2009, and then following the entrance into administration of the original construction company in 2011.

On both occasions, however, IYLO in West Croydon proved to have a new life, and there's no question that much like Croydon and its residents, the building has gained from its worst experiences. Construction continues apace for a 2015 completion date, with the good news being that truly secure funding sources are now in place. This is not to suggest that the original owners of the site should be blamed for its initial difficulties - after all, hardly anyone could foresee the global financial crisis that so suddenly made credit so difficult to get hold of in the late 2000s.

The credit crunch sent many a well-prepared building project off track, but now, with the wider economy staging a recovery of greater sustainability than has been seen for many a year, the one-time IYLO in West Croydon is finally ready to complete its own protracted race to the finish line. Indeed, it has even acquired a new name for the occasion, ISLAND, with this moment also giving even the most critical observers of the original IYLO ample opportunity to focus once again on the building's considerable strengths and promise, rather than its well-publicised calamities.

It's easy to forget amid the harsh media glare, after all, that ISLAND is not only an elegant-looking 20-storey tower from the outside, but on the inside, also offers all of the trappings of the most sophisticated 21st century living in London... all for a price tag that is becoming increasingly rare in a city with such spiralling rents. Here is a stunning opportunity to begin to enjoy a refined London lifestyle as the surrounding area, Croydon, is regenerated to match.

Although an unsung area, Croydon has always had many strengths, from its rich shopping opportunities and burgeoning financial centre to generous amenities and stellar transport links to the wider capital. It, like the former IYLO in West Croydon, has had its fair share of setbacks to recover from, but now, with developments like what will be Europe's largest shopping mall opening in close vicinity to ISLAND (http://www.islandcroydon.com) in 2017, it can look forward to the near future with a confidence unimagined just a few short years ago. Don't miss this chance to join ISLAND on what will easily be the most successful leg of its journey to completion. 

Editor’s Note: ISLAND (http://www.islandcroydon.com) are represented by the search engine advertising and digital marketing specialists Jumping Spider Media. Email: info@jumpingspidermedia.co.uk or call: +44 (0)20 3070 1959 / +34 952 783 637.