Sunspel at the forefront of mens clothing online

Sunspel (http://www.sunspel.com/us) will always be a keen student of the past - of its own past, as well as how Americans and other fans of the finest designer menswear across the world have long chosen and shopped for such items. After all, Thomas Hill founded the company in the first place to realize his vision of underwear being made and sold in a way unheard of in 1860, and with every subsequent development in clothing design and manufacture, Sunspel has been there to integrate it into its traditional approach.

One might consider the Internet, for example. Sunspel is used to its designer mens clothing inhabiting some of the most exclusive stores and boutiques, and this is one tradition that certainly remains, with stockists being present across the world. American visitors to the firm's native England can find a series of dedicated Sunspel stores in London, including in Marylebone, Soho and Spitalfields. But now, the brand's products, message and values are being spread in ways that even Thomas Hill could surely never have imagined.

Sunspel always was an internationally-oriented clothing manufacturer, with 'Old Thom' seeing for himself how the revolutions in steam, telecommunications and the media that defined the Victorian age increased the appetite for the discovery of new markets far beyond the British Isles. It was only  a matter of time before the fledgling Sunspel was to embrace the Far East, with garments bearing the name of Thomas Hill soon being exported to China, India and Malaya. Having imported the finest grade of cotton to produce its earliest underwear, Sunspel was now finally presenting it back to the world.

Naturally, markets rise and fall over time, with the Chinese market suffering come the early 20th century, but Sunspel never lost its knack for instinctively realizing what its international customers wanted - and this more than remains the case today. Having been purchased by Nicholas Brooke and Dominic Hazlehurst in 2005, Sunspel was to truly seize on the benefits of ecommerce in the early 21st century, with its current fully-featured site comprising the brand's complete range of luxury mens clothing, including icon products like T-shirts, polo shirts and boxer shorts, as well as knitwear, sleepwear, swimwear, sportswear and more.

However, the modern day website also showcases the highly rated womenswear range for which the brand has gained enviable renown in recent years, as well as sections detailing the venerable company's history and the principles of scrupulous craftsmanship, everyday luxury and aesthetic timelessness that it espouses. Finally, there are contact details and a journal highlighting aspects of Sunspel's operations, products, collaborations and associations - to say nothing of the online shopping functionality that brings the widest range of people within closer vicinity of the brand's heritage clothing than ever before.

It is an online presence befitting a company - Sunspel (http://www.sunspel.com/us) - that has long had a profound effect on the way the world sees and wears the finest luxury clothing.

Editor’s Note: Sunspel US (http://www.sunspel.com/us) are represented by the search engine advertising and digital marketing specialists Jumping Spider Media. Email: info@jumpingspidermedia.co.uk or call: +44 (0)20 3070 1959 / +34 952 783 637.