South Londoners look forward to an ISLAND lifestyle

IYLO, now known as ISLAND, has had something of a rough ride since its first apartments began construction in 2007. Due to be completed in the Olympic year of 2012, construction at IYLO was brought to a halt when the takeover of HBOS by Lloyds put the project's funding in doubt. Thankfully, after a few stop-start attempts, construction has resumed fully at IYLO, and with progress proceeding apace, the now-renamed ISLAND has been given a revised completion date of 2015.

Now under new ownership, ISLAND is finally starting to show much of what it had promised in the early days of its construction. The iconic blade-like structure was always at the heart of Croydon’s redevelopment, but IYLO was, unfortunately, becoming known to locals as an eyesore after construction stopped in 2009. However, with the new developers at the helm, it looks set to deliver on the initial parent company’s goal of helping to make this London borough a truly international destination.

Putting Croydon on the world stage

The dream of making Croydon a global hub would have seemed fanciful not so long ago, but it is now on course to become a reality. With the rejuvenation of the area in full swing, Croydon is now a prime location for venture capitalists and entrepreneurs alike. The ease with which one can reach the centre of the capital from here is obviously a huge attraction, but it should also be remembered that Croydon has plenty to offer itself. As an established town there is a wealth of amenities to be enjoyed here, and with a host of first class schooling nearby, it is easy to see why the area is becoming so desirable.

Iconic vision

The promise of contemporary city living is soon to be realised with this sophisticated structure. The former IYLO’s current parent company not only has the resources, but also the vision to improve the living standards of Londoners. By rescuing a residential skyscraper that will undoubtedly become one of the capital's landmarks in the future, the new owners are participating in an exciting era for the area. Not only will the building give its residents a stunning place to live, it will also give the whole capital something to be proud of.

Editor’s Note: ISLAND (http://www.islandcroydon.com) are represented by the search engine advertising and digital marketing specialists Jumping Spider Media. Email: info@jumpingspidermedia.co.uk or call: +44 (0)20 3070 1959 / +34 952 783 637.