Why you shouldn't hesitate to invest in events video

Think back to when you were a child, and your parents recorded your birthday party, with all of those special memories, such as blowing out the candles on your cake. Or what about all of the smiles of your graduation ceremony, or even just that random video of a party filmed on your smartphone? Events video is a powerful thing... and with the help of our production expertise here at Visual Arena (http://www.visualarena.co.uk), you can really make the most of it to the end of improved revenues.

Chances are that you remembered all of those aforementioned events (if they applied to you!), but you'll probably also have images etched on your mind from unforgettable international news stories down the years, or even just of that conference, trade show or lecture that you weren't able to get to in person. This brings us nicely onto the benefits of event video production for your business.

If your company held or was in attendance at a special event, what's the best way of making your target customers really feel like they were there? The answer is to have a suitably professionally produced corporate video on your website, blog or even another site - such as a video-sharing platform like Vimeo or YouTube. One particular advantage of the latter, of course, is the ability given to visitors to easily comment, 'like' and share the video.

Events video is engaging, in a way quite beyond text. Yes, if a representative of your company is speaking at a high-profile industry event or product launch, a combination of text and still images can tell the website visitor a lot about what happened. But will they bother to read the text, or necessarily pay much attention to the images? Remember that online, people tend to have short attention spans.

But what are people with such short attention spans often perfectly willing to do? Watch a video. They don't have to make the same kind of effort to watch a two or three minute video, after all, and the highest video production standards of a company like Visual Arena allow those watching to feel like they are in the room where the event is taking place.

Events videos aren't just about showing what may be an exciting and interesting event. They aren't even merely there as a means of flaunting your company's products or services. That's because they're also highly effective in communicating your firm's most sincerely held values and beliefs. They shed so much light on the kind of company that you are - whether the event in question is a charity event, major announcement or networking session.

Visual Arena (http://www.visualarena.co.uk), consisting of a diligent and passionate team helmed by Graham Precey, knows how to get every element of your event video production just right, from the lighting to the content and camera angles, to create the best possible impression of your firm. Contact us now to find out more.

Editor’s Note: Visual Arena (http://www.visualarena.co.uk) are represented by the search engine advertising and digital marketing specialists Jumping Spider Media. Email: info@jumpingspidermedia.co.uk or call: +44 (0)20 3070 1959 / +34 952 783 637.