Wednesday 4 June 2014

IYLO emerges triumphant after years of ups and downs


The London skyline has become dotted with an increasing number of extremely high quality, sustainable developments in recent years. That couldn't possibly be a more welcome sight after a late 2000s economic slowdown that was as difficult to predict as it was catastrophic. One flagship construction project after another ran into trouble as it became perilously difficult to access funds from the banks - with one such project being the IYLO building, Croydon. 

Many of these ambitious flagship developments, of course, bit the dust altogether, with so many others having their futures thrown into severe doubt. However, if there was one project among these that showed its ability to bounce back from setback after seemingly terminal setback, it was IYLO. Now renamed ISLAND, this impressive 20-storey tower in an advantageous, newly regenerated South London location had seemingly everything going for it when construction began in 2007 - but then problems began.

The situation looked good until 2009, when HBOS - the funding source for the project - entered administration, and although construction had re-commenced by late 2010, the spectre of administration again struck in mid-2011, this time for the construction company itself. Another period of certainty ensued, and it is to the credit of everyone involved with the project that building work was able to begin once more from the middle of 2013, after the purchase of the site by Regency Homes Ltd.

Now, with funding finally securely in place and the local, national and global economy all returning to the favourable conditions that were so sadly lacking back in 2009 and 2011, the one-time IYLO building in Croydon is realising the potential that it has always deserved to realise. One would barely imagine such a rocky past when surveying the current structure's progress towards its newly estimated 2015 completion date.

Not only is ISLAND in the right location, surrounded by a wider Croydon that is set to explode into desirability in the coming years with the arrival of such associated major projects as the nearby Westfield mall, but the building's specifications are also hugely impressive, living up to the most demanding expectations of luxury London living in croydon. From engineered wooden flooring and underfloor heating with multiple zones to the most generously appointed living/kitchen areas, bathrooms, bedrooms and communal areas, so many aspects of the current ISLAND tower more than match the wildest dreams for the project back in 2007.

Now, it's the perfect opportunity for those contemplating living here to enquire about one of the available apartments in croydon  - while they still can.

Editor’s Note: ISLAND (http://www.islandcroydon.com) are represented by the search engine advertising and digital marketing specialists Jumping Spider Media. Email: info@jumpingspidermedia.co.uk or call: +44 (0)20 3070 1959 / +34 952 783 637.

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