As much as
debates may rage as to what is or is not a sport every time the Olympics takes
place, one thing that is in increasingly little doubt is that even the most tenuously
sporting activities are also becoming a science. The applicability and
usefulness of a wide range of data parameters in sport is something to which
prospective clients of panintelligence’s (http://www.panintelligence.com) business intelligence analytics
should take notice.
Dashboard reporting
software first came into being due to the growing volumes of data that
businesses find themselves having to produce meaningful conclusions from, with
sources seemingly ever-multiplying and emerging at an unprecedented rate. Data
is permeating every aspect of public life, from supermarket loyalty cards to the
world of sport. Its relevance in the latter in recent times is particularly
demonstrated by the emergence of organisations like Opta using unique
collection methodologies to produce highly detailed data on player performance.
Meanwhile, sports like Formula One have always revolved around the skilful
interpretation of the right data, including as a means of counteracting the
strategies of competitors.
In Formula One,
data has a real influence on outcomes, with mere milliseconds dictating whether
a driver scores a pole position, or is consigned to the disadvantageous ‘dirty’
side of the grid at the start of a Grand Prix. Similarly, football fans know
all too well the frustration of recent failures by referees to spot legitimate
goals, leading to calls for the implementation of goal line technology that a
long-technophobic FIFA is finding increasingly difficult to resist.
The sheer amount
of analysis that continually happens in sport, covering such parameters as game
statistics, leaderboards, games played, goals scored, metres run and even
player heart rates, is not a new phenomenon. However, the methods that are used
have certainly changed, as the amount of data being recorded and analysed has
become ever greater. All of this holds real lessons for firms considering an investment
in a business
intelligence solution.
In short, it has
never been more important for organisations inside and outside sport to have
the right application to monitor, interpret and present data back to users in
an easy to interpret fashion. With business intelligence
software from panintelligence (http://www.panintelligence.com),
firms can not only acquire relevant data, but also recognise patterns and
leverage insights in real time, using the dashboard to continually refine their
strategy and affirm industry competitiveness.
Editor’s Note: Panintelligence (http://www.panintelligence.com) is represented by the search
engine advertising and
digital marketing specialists Jumping Spider Media. Please direct all press
queries to Louise Byrne. Email: louise@jumpingspidermedia.co.uk or call: +44
(0)20 3070 1959 / +34 952 783 637.