It is so often the easiest and
simplest candidate sourcing advice that is most rapidly forgotten. People
forget about some of the basics of successful online recruitment – such
as the importance of thorough research across all platforms – in favour of
bringing in someone with ambition and a twinkle in their eye, but an ultimately
ill-matching set of skills and experiences.
Services like those of webrecruit (http://www.webrecruit.co.uk),
encompassing the likes of the proactive searching of CV databases, strategic
LinkedIn headhunting and additional candidate management, aim to ward off
costly recruitment mistakes. However, it is frequently the very start of the staff recruitment
process that sees the biggest errors being committed, with a poorly defined job
description and person specification failing to attract the right person.
Even when the same role title is
consistently used across many organisations, there is no guarantee that the
responsibilities of that role will be the same time after time, and if you are
interested in modelling a new role on an existing one in another company, it
does need to be adjusted to your own company’s requirements.
There may even be a completely
different job title that is a more appropriate match, or you may find that
there is plenty of overlap in responsibilities with an existing role in the
company – to such an extent that the best candidate can be quickly sourced from
within and the whole formal recruitment process avoided. The employer needs to
repeatedly ask itself what its requirements are from a particular position,
never making assumptions when recruiting staff.
One reason for this thorough
research into the position from the outset is that it makes all subsequent work
easier. Strategic candidate sifting is often vital, for example, given the
database of potential candidates with which you are likely to be presented,
with varying levels of match to the criteria. If you fail to do your research
before you begin to recruit
staff, then you won’t know how to narrow down the list, whereas
better-prepared firms will know which qualifications and industry certifications
they can afford to make non-negotiable.
Even before you look online for
candidates, you may have the CVs of many potential candidates on record, so it
only makes economic and practical sense to call them up to ask of their
possible interest in the new position, rather than tearing up all of that past
work. They may, or may not be actively looking, but may nonetheless be
attracted to the opportunity. It could be the case, for example, that they are
approaching the end of a short-term contract.
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