Those extra details that make Sunspel luxury clothing luxurious

The Sunspel (http://www.sunspel.com) brand philosophy has always revolved around an exacting attention to detail, and how this translates into highly wearable, exceptional quality clothing. It was certainly the case when Thomas Hill set up the company in his own name in the Newdigate area of Nottingham in 1860, and it continued throughout the firm's years of assisting the military in major international conflicts, right through its late 20th century cult years and into its present ownership and early 21st century resurgence.

One only needs to search the Sunspel website, or even peruse the racks in any of the many prestigious physical stores and boutiques in which the brand maintains a presence, to get a sense of this attention to detail. All manner of aspects of form and fit are continually scrutinised by a skilled, experienced and passionate team back in the original Long Eaton factory. Sunspel's designers and craftsmen rarely pass up an opportunity to refine and perfect even the most treasured icon products in the light of 21st century expectations, lifestyles and technologies.

The changes that are made as part of this continual review process are never about the prevailing trend du jour, except where they make sense in the wider context of how the Sunspel brand's many national and international admirers actually live. The soundness of the judgement of Sunspel's clothing engineers can be appreciated across the generations. For example, when John Hill brought the boxer short to the UK from the US for the first time in 1947, he made it less baggy as well as more comfortable to wear, with double-turned and feldlocked seams being introduced to eliminate rough and sharp edges. Today's Sunspel boxer shorts also sport a back panel in place of the uncomfortable central seam that characterised the mens underwear Hill had first spotted in the States.

John Hill's early innovations may have left successive Sunspel designers with an easy job, given that only minor tweaks have since been made to the pattern that he established, but major and minor changes alike have all helped to give the company's present heritage clothing its considerable contemporary reputation. Also benefitting from this longstanding philosophy are the brand's classic polo shirts, which are known for their simple, iconic design bereft of the fussy additional details of rivals' reinterpretations. Buyers of Sunspel polo shirts know that they are getting a well-sorted, supremely wearable and well-engineered garment, consisting of short sleeves, a soft collar and three buttons - and that is precisely how they like it.

People know that when they shop at Sunspel (http://www.sunspel.com), whether for T-shirts, polo shirts, boxer shorts, trousers, sleepwear or any of a wide range of other quality mens clothing, they receive the most genuinely luxurious everyday basics. They recognise that only a clothing purveyor with so many years behind it as Sunspel can appreciate the importance of refining, refining, refining... and refining again.