Male moisturisation and exfoliation - and how Gentlemen's Tonic can help

When men discover the wide assortment of treatments and products relating to traditional male grooming offered by Gentlemen's Tonic (http://www.gentlemenstonic.com), they may be new to the very notion of a skincare regime, or seasoned customers of the finest moisturisers, body washes and facial scrubs. Men in the latter group are likely to turn to an establishment like Gentlemen's Tonic time and time again, in recognition of the indispensable role that its branded products have to play in any good male grooming regime.

In fact, men ought to begin a face care regime at the earliest opportunity after puberty kicks in. A man's skin has a memory, never forgetting how it has been treated at every stage of adult life, with the results of decades of mistreatment becoming visible when a man hits his mid-40s. As alarming as that might sound, the good news is that Gentlemen's Tonic offers an extensive selection of premium branded male grooming gifts that make it easier to develop what may now be a mere face wash with soap and water into a fully fledged and effective, 21st century face care regime.

As much as one may initially think to reach for the moisturiser, the right mens foaming cleanser might be even more important, given that the moisturiser can't be absorbed if the skin hasn't been cleaned properly first. But when the time does come to select a moisturiser, the discerning man could do much worse than opting for Gentlemen's Tonic's own renowned Daily Moisturiser, which is suitable for every skin type and is an especially sound choice for men with dry or sensitive skin. Consisting of such key ingredients as gotu kola, seaweed and babassu oil, this moisturiser soothes and rejuvenates the skin, helping to maintain its natural moisture levels.

Exfoliation is something else that a man should do - at least once a week if his skin is oily, more often if it is dry. At the risk of invoking reductive gender stereotypes, men can perhaps better understand exfoliation by likening it to sandpapering before giving a smooth finish. It allows the moisturiser to better sink in and hydrate the skin - and again, Gentlemen's Tonic has an intelligently devised solution, with its Exfoliating Facial Scrub consisting of naturally derived ingredients that assist in the removal of excess dirt and dead skin cells. Used three times a week, this scrub is another integral component of the most effective modern skincare routine.

The Gentlemen's Tonic (http://www.gentlemenstonic.com) range also includes the likes of Gentle Body Wash that can be used every day in the shower or bath to ensure the further softening and conditioning of the skin, as well as Aftershave Cream and even a Soothing Aftershave Balm. The latter is invaluable for those men desiring a comfortable finish to their shave, as it soothes and nourishes every type of freshly shaved skin. It's just one more of an extensive selection of the best-formulated male skincare products.

Editor’s Note: Gentlemen's Tonic (http://www.gentlemenstonic.com) are represented by the search engine advertising and digital marketing specialists Jumping Spider Media. Email: info@jumpingspidermedia.co.uk or call: +44 (0)20 3070 1959 / +34 952 783 637.