Thursday, 3 October 2013

The Elddis brand - an almost half-century of caravanning excellence


How has Albion Caravans (http://www.albioncaravans.co.uk) managed to last for almost fifty years as one of the leading used caravan dealers West Yorkshire? We aren't being self-depreciating - the answer is that we have simply always taken careful note of the needs of our customers, and worked hard to fulfil them. But that's enough about us, because this blog is about a certain other big name in caravanning that will celebrate its 50th birthday next year: Elddis.

Elddis, alongside its sister brand Buccaneer, takes pride of place in the vast portfolio of marques that you'll find represented among our caravans for sale in West Yorkshire. Its present caravan range is a high quality and relevant one, consisting of the likes of the affordable, lightweight and award-winning Xplore, the comprehensive and contemporary Avante, the refined and lightweight Affinity and the stylish and intelligently-engineered Crusader. But having built its first prototypes in 1964, the company has a long track record of building excellent caravans, and is far from a fly-by-night concern.

As one would expect of a brand with such a long history, Elddis has gone through various incarnations. 1998 saw the company brought under the umbrella of the Explorer Group alongside Compass and Buccaneer, two other big names in cheap used caravans. Within a decade, the Explorer Group had launched the Xplore range that made it the second largest caravan and motorhome manufacturer in the UK. But in 2009, the decision was made to depart from the firm's then large, mass production business model, in favour of one primary range of standard products.

It was at this time that the business was rebranded under the moniker of the company's best-established and most reputable product, Elddis. The Compass range was dropped, Buccaneer was left in place as Elddis' sole sister brand catering for the more luxurious end of the market, and the Elddis Xplore continued the good work already started by the Xplore range. The model range was streamlined, covering more affordable entry-level caravans as well as those at the premium end of the scale, as part of a drive to heighten the profile of Elddis.

Fast-forward a few years, and those initial fruits of the reshaped Elddis are coming onto the market thick and fast, while Elddis models prior to this period retain their excellent quality and value. In more recent times, Elddis has placed great store in its use of Solid Construction, a method that sees old fashioned screws and bolts dropped in favour of industrial-grade adhesives. The company says that its new models benefit from the most exceptional strength, rigidity and lightness as a result of the move, and as a major provider of used touring caravans West Yorkshire, who are we to argue?

After all, Elddis continues to produce caravans that are wonderfully strong, affordable and reliable. Why else would they continue to be so strongly represented among the second hand caravans West Yorkshire that we have to offer here at Albion Caravans (http://www.albioncaravans.co.uk)?

Editor’s Note: Albion Caravans (http://www.albioncaravans.co.uk) are represented by the search engine advertising and digital marketing specialists Jumping Spider Media. Email: info@jumpingspidermedia.co.uk or call: +44 (0)20 3070 1959 / +34 952 783 637.

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