The Sunspel association with cashmere wool

The more than a century and a half old British clothing manufacturer Sunspel (http://www.sunspel.com) has always been renowned for its adventurousness in the development of its own fabrics. That was the case in the earliest days in which it became known for its innovative experimentations with premium Lisle cotton, as well as in the 20th and 21st centuries with the development of several rapidly iconic cotton and pique fabrics. The company is not too proud to seek periodic outside help, however, and the results are always entirely in keeping with the Sunspel philosophy of exacting fabric quality, wearability and craftsmanship.

Visitors to Sunspel's flagship London outlets or its online store are soon wooed by a collection of precision-crafted and supremely soft knitted fashions, with the company certainly bringing its long-held and continually refined merino wool knowhow to bear on the most wearable of roll necks, V-neck and crew neck jumpers, cardigans and polo jumpers. What buyers will also find, however, is a series of sophisticated crew neck jumpers in cashmere, able to be specified in various tasteful colours.

For those who could possibly be unaware, cashmere wool does - of course - originate from the cashmere goat and other types of goat, with the word cashmere deriving from an outdated spelling of Kashmir, the achingly beautiful northwestern region of the Indian subcontinent. The cashmere wool fibre is obtained from the goat's neck region during the spring moulting season. The resultant fine underdown is then de-haired - the term for the mechanical process of the separation of the coarse hairs from the fine hair - prior to the dying and conversion of the cashmere into textile yarn, fabrics and garments.

But this process is not overseen by Sunspel. Instead, the heritage clothing purveyor is indebted to a cashmere specialist in Scotland, albeit one with a similar long track record of quality, with a period of operation dating back to the 1870s. Of rather greater importance, however, is the manner in which the final cashmere knitwear for men backs up the Nottingham firm's long-held principles of clothing design and manufacture. Those on the lookout for a luxurious wardrobe staple will be delighted by Sunspel's classic cashmere crew neck jumper in charcoal melange or cobalt, thanks to its sleek, tailored fit and the elusive combination of light weight and body-hugging warmth that it provides.

These design and development touches, combined with the use of only the finest cashmere wool,  makes the cashmere crew neck jumper of Sunspel one that wearers will reach for, time and time again - season after season. This is simple but striking designer menswear, only further backed up by the existence in the present range of a refined navy jumper featuring a perfect red circle, reminiscent of that on the Japanese flag. Clearly, when buyers wish to take advantage of the undoubted strength, softness and light weight of cashmere to the greatest degree, while also making that little extra style impact, they only need to look to Sunspel (http://www.sunspel.com).

Editor’s Note: Sunspel (http://www.sunspel.com) are represented by the search engine advertising and digital marketing specialists Jumping Spider Media. Email: info@jumpingspidermedia.co.uk or call: +44 (0)20 3070 1959 / +34 952 783 637.