Why client testimonial videos are such a great investment

When you are contemplating taking advantage of a particular product or service, but are unsure of which decision to make, what normally persuades you to finally take the plunge? Would a juicy discount make the difference? Possibly not, if you aren't convinced of the value of the product or service in the first place. What about a bullet pointed list of features? Perhaps, but this may still fail to make clear precisely what benefits the product or service could bring to you.

This is the stage at which many firms decide to have several client testimonials included on their website or promotional material... and it makes a lot of sense. After all, don't you want to know that an actual, breathing human being, just like you, has purchased this product or service prior to you and not only that, that they have found it useful? What's more, isn't it great to have the customer explain precisely how, and to what extent it was useful to them?

Unfortunately, even these aren't always successful in boosting a firm's sales, which might lead some to look towards other, more elaborate and expensive marketing techniques. But before you move on too fast, allow us to give you three words: client testimonial videos. In an era in which many potential customers have grown sceptical of the authenticity of written customer testimonials, client testimonial videos can present them with an actual human being who has benefitted from your services.

Not only is this actual human being more believable - at least if they really are your customer, given how their natural enthusiasm will shine through in retelling their experience - but such a video also allows you to very clearly illustrate the benefits of your product. The past client or customer could be filmed accompanied by, or using the given product or service, and if that person also happens to come from a recognised company or be a recognised name themselves, the authority that the video confers on your firm can be even greater.

It helps that there are so many ways in which client testimonial videos can be used, making them a powerful marketing aid for almost any company. You may use the video or series of videos not only on your website, but also at trade shows, or as part of a video conference call or PowerPoint presentation. If your sales people are introducing themselves to a prospect, they may show a few clips from a smartphone or tablet to help to clinch the deal. They are also a powerful tool when harnessing social media, whether you feature them on your company’s Facebook page, tweet them to your followers on Twitter or upload them to a corporate YouTube channel.

Client testimonial videos don't even need to be time-consuming or expensive to produce. Simply find the right setting, get the lighting right and have the customer comfortably seated. For help with the production of truly powerful client testimonial videos, however, it's advisable to contact a dedicated and professional video production company like Captive8 Media (http://www.captive8media.com), so that you can achieve the maximum return on your investment.

Editor’s Note: Captive8 Media (http://www.captive8media.com) are represented by the search engine advertising and digital marketing specialists Jumping Spider Media. Email: info@jumpingspidermedia.co.uk or call: +44 (0)20 3070 1959 / +34 952 783 637.