For those in regular need of Internet fulfilment
services, the IMRG e-Retail Survey April
2014 makes intriguing reading. 50 senior ecommerce professionals -
including Managing Directors, Marketing Directors, CEOs and Heads of Ecommerce
- were quizzed by email in March on subjects including sales growth forecast,
international expansion plans, Click & Collect, international delivery,
mobile commerce and customer retention strategies.
Key findings from the survey that
will interest Internet fulfilment clients included the expectations of one in
10 retailers that by the end of this year, mobile will be responsible for more
than 50 per cent of their online sales. In addition, international delivery is
now offered by nine out of 10 fashion retailers, while Click & Collect is
now available from two thirds (67 per cent) of multichannel retailers, compared
to 54 per cent last October.
Also of
interest in the survey findings for clients of Internet fulfilment
services were the heightened retailer expectations for online sales growth over
the coming year. Positive year-on-year growth in sales was anticipated by
nearly all polled merchants, with predictions of particularly significant sales
growth - more than 20 per cent - being made by 42 per cent of respondents.
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