Why Voi clothing really is all about 'you'

Hailing from Preston, Lancashire, having been founded by three brothers from the town in 1988, Voi Jeans offers so much more than jeans, with the complete range at I-Candy encompassing men's boxers, belts, bags, polos and T-shirts, to cite just a few in-demand items. But if there's just one thing that you need to know about Voi clothing, it's the fact that its name is Italian for 'you' - and the range here truly is all about you.

As for the Italian connection, that is explained by a trip that the brothers had taken to the country, where a certain style and love affair with denim had inspired them to head back home to establish a clothing label with that same sensibility. In the years since then, Voi clothing has come to represent so much more than Italian-inspired fashions, with current styles and trends all being accounted for in a product selection that has expanded significantly.

In 1996, Voi Jeans truly did become Voi clothing, as the existing core denim range was complemented by highly rated menswear. Now, there are showrooms for the brand across the world, but to get the best deals on the brand's offerings, one only needs to peruse the I-Candy website in the comfort of their own home. There are men's boxers, for example, in designs including Argyles/Arrows, Giraffe/Snake and Zebra/Leopard, even coming with their own presentation box.

Also taking pride of place in I-Candy's Voi clothing range are accessories like the Voi Holster Belt in Sketch Print, a classic leather belt with a standard buckle sporting the embossed branding of Voi Jeans Co. - and that's without mentioning the highly distinctive black and white sketch pattern that will divert plenty of eyes towards your waist. Or perhaps you could do with something classy for your chest, such as the cool and comfortable Voi Perry T-Shirt Dressers Blue, a crew neck T-shirt with a trendy striped pattern?

For those who fancy some truly versatile fashion, though, it's always hard to look past a polo shirt, with the Voi Swirl Polo White more than fitting the bill thanks to its iconic Voi Jeans logo printed across the fabric, in addition to contrasting cuffs, collar and placket. The range also currently boasts some fine Fairbank 5 Panel Caps, Donald Belts and Foray Beanies - not to mention some suitably rugged and commodious Industry and Worker messenger style bags, proudly bearing the Voi Jeans branding.

Overall, it's clear that Voi clothing certainly is geared to your own fashion needs, in keeping with its name. Why not check out the current range to see why 'Voi' is the brand on so many on-trend men's shopping lists right now?  

Editor’s Note: I-Candy Clothing (http://www.icandyclothing.co.uk) are represented by the search engine advertising and digital marketing specialists Jumping Spider Media. Email: info@jumpingspidermedia.co.uk or call: +44 (0)20 3070 1959 / +34 952 783 637.