Sunspel’s trousers, and their military and workwear inspiration

If many people around at the world at all associate the Sunspel (http://www.sunspel.com/us) brand with trousers, it may not be the company’s own trousers that immediately come to mind, but instead those that Nick Kamen peeled off in the memorable Levi’s Launderette advert of 1985, revealing a princely pair of Sunspel boxer shorts. Of course, such a state of affairs has everything to do with what was an immensely iconic advertising campaign, and little to do with the fact that Sunspel has a highly creditable trousers range of its own amongst the rest of its heritage clothing.

As a matter of fact, up until the airing of that advert, Sunspel was largely known for its supply of various issue undergarments to the RAF, and was still developing its reputation as a provider of luxury clothing for the world’s most prestigious boutiques. However, the brand was definitely attracting acclaim for its well-made mens underwear, and when the Levi’s Launderette advert was screened before European audiences, its celebration of the American Dream – mixed with not a small amount of canny nostalgia – certainly struck a chord.

It is in tribute to that commercial’s role in powering Sunspel’s British clothing to new heights of popularity that the company’s online store stocks Levi’s revival of its 1947 501 jean. There is no more quintessential 5-pocket jean, and the 14oz selvedge denims have been reissued in the 1947 style, albeit redesigned so that materials unavailable during the war years could be incorporated. The denim itself is woven by the Cone Mills of Northern Carolina, while the jeans have also been pre-washed to avoid washing-related shrinkage. Being highly wearable, these jeans are the perfect match to a range of Sunspel items, such as the Short Sleeve Crew Neck T-Shirt.

Meanwhile, the Sunspel collection of mens clothing online also includes timeless-looking cotton drill chinos in stone and navy. Crafted from soft and durable 100% cotton twill, these trousers also bear no shortage of military and workwear inspiration. The classic 5-pocket design of the Chino instantly marks it out as Sunspel, while the British company is also committed to the continual refinement of even the smallest aspects of design and fit. This is reflected in the fact that the most recent season’s Chinos are slimmer through the leg than previously, while also sitting slightly lower on the waist.

Also incorporating two side and back pockets, a small coin pocket and a zip fly and button fastening, these Chinos represent yet more of the fastidious attention to detail and unwavering fabric innovation that has won Sunspel’s (http://www.sunspel.com/us) quality mens clothing a legion of admirers since the firm’s establishment with those principles more than a century and a half ago.

Editor’s Note: Sunspel US (http://www.sunspel.com/us) is represented by the search engine advertising and digital marketing specialists Jumping Spider Media. Please direct all press queries to Louise Byrne. Email: louise@jumpingspidermedia.co.uk or call: +44 (0)20 3070 1959 / +34 952 783 637.