As quality clothing goes, the polo shirt
occupies a curiously flexible terrain, between the ultimate formality of the
shirt and the more laid-back T-shirt. Today, it is as familiar as any other
item in most people’s wardrobes, and yet when Sunspel (http://www.sunspel.com/us) first began to
produce polo shirts back in the 1950s, they were yet to reach their present
iconic status.
That status was
achieved in no small part due to the launch of the Polo Collection of Ralph
Lauren in 1972. However, it was another familiar name in the world of polo
shirts, tennis superstar Rene Lacoste, who was responsible for the debut of the
modern polo shirt at the US Open – replacing the uncomfortable long-sleeved,
buttoned up shirts and long flannel trousers that were previously the his court
contemporaries’ garments of choice. Before long, even polo players and golfers
were adopting the new lightweight, breathable jerseys in place of their own
restrictive and heavy shirts.
However, it was
the subsequent jump of polo shirts from the world of sport into the affections
of non-sportsmen that largely completed this popular clothing item’s journey...at
least, until Sunspel became involved. For the popular British clothing firm
made the most of long-established fabric and design expertise, as it had
applied to its quality mens
underwear, in the creation of well-made polo shirts that placed the
emphasis firmly on quality, simplicity and comfort. While other companies were
increasingly introducing fussy extras and embellishments, Sunspel was
concentrating firmly on the most basic essence of the polo.
Those principles
hold just as steady today, meaning that customers can encounter a broad range
of classic polo
shirts based on a familiar template of short sleeves, a soft collar and
just a few buttons. Fans of Sunspel’s highly wearable luxury basics have turned
time and time again to cotton polo shirts that are lightweight, breathable and
perfectly suited to settings ranging from the Italian Riviera to the average
American back yard. Sunspel’s understanding of the versatile job description of
the polo shirt has made its own Jersey, Pique and Riviera ranges iconic in
their own right.
As if any
greater endorsement could possibly be required of a quality polo shirt
that is slim fitting, timelessly stylish and available in a broad assortment of
colors including the likes of Riviera Blue, Cloud, Evergreen and Cherry Red,
even the ultimate iconic Brit – James Bond, as played by Daniel Craig – is
featured in several Sunspel polo shirts in his Casino Royale and Quantum of
Solace outings. The approval of 007
is just one more reason to investigate the broader range of current mens polo shirts
produced by Sunspel (http://www.sunspel.com/us).
Editor’s Note: Sunspel US (http://www.sunspel.com/us) is represented by the search engine advertising and
digital marketing specialists Jumping Spider Media. Please direct all press
queries to Louise Byrne. Email: louise@jumpingspidermedia.co.uk or call: +44
(0)20 3070 1959 / +34 952 783 637.
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