Saturday 13 July 2013

Appearances in leading publications affirm the continued relevance of NARCISS


It may only be a few months since the latest NARCISS (http://www.shopnarciss.com) collection – Fall/Winter 2013/2014 – was unveiled as part of April’s Riga fashion week and Tranoi trade show during Paris fashion week, but the outgoing Spring/Summer 2013 range of womens designer tops, jackets, dresses and other fashions is showing no signs of relenting in its relevance through the sunniest months of the year.

As a fashion label that centres its offerings on sophisticated femininity, helping a woman to feel truly self-confident and fall in love with herself in a way quite unlike the sick narcissism and self-obsession of the handsome young man Narcissus of the ancient Greek myth, NARCISS takes great pride in seeing so many of its collections feted in major publications.

In particular, the woman behind the NARCISS brand, London fashion designer Alise Trautmane, is keen to emphasise the “humble luxury” that the label espouses. Ultimately, as much as NARCISS makes use of the highest quality natural fabrics and excellent craftsmanship to the end of genuinely unique investment pieces, they are intended to effortlessly blend in with the rest of the wearer’s wardrobe, rather than merely representing the trend du jour.

This is why it is so gratifying for the label to show such unwavering relevance through the ever-changing years, seasons and whims of the most fickle fashionistas by surfacing in so many significant newspapers, magazines and other publications, whether it is the brand’s cocktail dresses, designer skirts, leather clutches or entirely different product lines that are being showcased.

The publications to have given the creations of the online fashion boutique such coveted approval in just the last few months include UK luxury lifestyle magazine ETC, which featured not only the label’s sheer-striped maxi skirt, but also a dress with a lace applique and a hand-knitted top – all from the Spring/Summer 2013 collection – in the May 2013 issue.

The growing band of admirers of the luxury fashion boutique were also able to see its Jasmine blouse and Stella maxi skirts with a lace applique being flaunted to stunning effect by the gorgeous singer, DJ, model and LFW FROWer Leigh Lezark in the May 2013 issue of Company Magazine in the UK.

Meanwhile, on 14th April 2013, the royal blue belted fit and flare skirt of NARCISS made an appearance in a wish list compiled by the UK’s The Observer Magazine, making it just one more of the label’s many designer skirts to have attracted press acclaim.

Another UK newspaper taking a keen interest in NARCISS in April was Daily Express, which showed a metallic crochet lace pink pencil skirt with an ethereal silk lining on the 1st of the month, before a week later, promoting the Baltic mythology inspired fuchsia pink jacket with a statement embroidery.

Such welcome and positive publicity for NARCISS (http://www.shopnarciss.com) comes shortly after similar rave reviews from the likes of Women’s Health, Woman & Home, Grove and Idol Magazine in the earlier months of 2013, as the reach of the label’s cocktail dresses, trousers, coats and other fashions continues to expand unabated.

Editor’s Note: NARCISS (http://www.shopnarciss.com) are represented by the search engine advertising and digital marketing specialists Jumping Spider Media. Email: info@jumpingspidermedia.co.uk or call: +44 (0)20 3070 1959 / +34 952 783 637.

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