NARCISS is springing into action for summer 2014

Among its many other principles, the up-and-coming luxury fashion boutique NARCISS (http://www.shopnarciss.com) is committed to continual design evolution, never letting up on a creative process that pays as much attention to historic, mythical and natural elements as it does to the trend du jour that predominantly guides so many other labels.

That proactive approach is already making itself felt as the NARCISS team, led by esteemed London fashion designer Alise Trautmane, gets to work on the new Spring-Summer 2014 collection. Admirers of the label's past collections, including its Spring/Summer 2013 range inspired by Baltic mythology, as well as the dark and dramatic Fall/Winter 2014 collection, will be intrigued to discover the themes that inform its next items of sophisticated femininity.

Indeed, the long-standing principles of "humble luxury", the sole use of the highest quality natural fabrics and the most impeccable craftsmanship that have underpinned all of NARCISS' creations so far do at least carry some indication of how the label plans to 'spring into action' in 2014. With the name of the label being derived from the Ancient Greek myth about the handsome young man, Narcissus, who fell in love with his own reflection, its next collection looks set to continue promoting a somewhat healthier female self-confidence.

The boutique has continued to attract no shortage of notice for its existing fine unique investment pieces, ranging from designer skirts to leather clutches and everything in-between, as borne out by their appearance in recent months in such publications as ETC Magazine, Company, The Observer Magazine and the Daily Express. Examples of those NARCISS pieces to have recently drawn the attention of editors include its metallic crochet lace pink pencil skirt with an ethereal silk lining, fuchsia pink jacket with a statement embroidery and royal blue belted fit and flare skirt.

Meanwhile, Stefany Vidzus, the uber-creative person and fashion blogger behind stefanystrange.com, has selected her favourite striped pieces by NARCISS, commenting: "These NARCISS’ items left a great impression on me when I attended the Spring-Summer 2013 catwalk show. I love the different textures of the fabrics and play of sophisticated colours creating WOW-worth effect. The sheer, aquamarine and embroidered stripes add a playful accent overall."

As for what precisely the Spring-Summer 2014 collection has in store with regard to new innovations and catwalk-ready styles for admiring fashionistas, the online fashion boutique is remaining tight-lipped. However, with the fabrics, colours and silhouettes already decided and work now taking place on the initial designs, the new NARCISS (http://www.shopnarciss.com) range looks set to combine florals and nature-inspired prints and a wide range of separates into a suitably edgy and feminine whole.

Editor’s Note: NARCISS (http://www.shopnarciss.com) are represented by the search engine advertising and digital marketing specialists Jumping Spider Media. Email: info@jumpingspidermedia.co.uk or call: +44 (0)20 3070 1959 / +34 952 783 637.